NEW BUSINESS / LOW COST / SCALABLE / LOCAL or NATIONAL CLIENTS
The idea was to feature interesting sites and new surprises inside and around our city for families and tourists.
It was geared and written for a younger demo.
Budget friendly ideas easily accessible via subway and a metro card.
We partnered with City Hall and the MTA - in return for access to the featured spot - the city received a mention and the MTA had a call to action for Metro Card and the Subway line.
At the time - this was new exciting content on the WCBS website.
We generated 4 segments a day running around the city.
