NEW BUSINESS / LOW COST / SCALABLE / LOCAL or NATIONAL CLIENTS
SCIENCE LAB was created to help get STEM New Business on air.
We targeted families, schools and educators with a raffle we invented and promoted on air.
We asked people to submit young inventors / children with real ideas.
Each week my department chose the best idea to be featured for the weekend Newscast.
The junior scientist would get a lab coat with sponsors name, an actual check made out to the child for $500 dollars, and the school received $2000 bucks.
The school was also featured on newscasts during the week with our Weather Lab and weather talent giving the neighborhood lots of love.
People gravitated to the campaign and really liked the outcome.
The initial promo was made and the rest was easy to manage for the on air needs.
We approached OPTIMUM and they loved this idea! Now everything was branded and the partnership ran two years.
This Campaign exploded on Social Media via the parents and family members, schools and our on-air promotion.
SCIENCE LAB was a serious revenue generator.
Our sister stations took our business model and used it as well with great success.
The smiles on these children were so worth it the work we did to launch this campaign.
